Briefly describe the difference between reach and frequency
What will be an ideal response?
Reach is the number of persons or households exposed to an advertising media outlet during a specific time in the medium's schedule. Reach is expressed as a percentage of total persons in a specified audience or target market. Frequency refers to the number of times a person or household is exposed to a media outlet within a given portion of an advertising medium's schedule. Frequency is typically presented as the average frequency (average exposure per time period) or as a frequency distribution (the number of audience members exposed once, twice or more).
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An agent
A. is the same as any other employee of a principal. B. "stands in the shoes" of the principal. C. is not responsible for the principles actions. D. is unable to act on behalf of the principal.
In the FABV approach, ________ describe the economic, technical, service, and social pluses delivered
A) features B) advantages C) benefits D) value E) macroenvironment