An exploded view of the product is a(n) ________

In the 1950s concept of the 12 categories of a marketing mix, ________ included determining whether any intellectual property would be involved in the marketing plan

A) branding B) product planning C) promotions D) channels of distribution E) fact finding and analysis

Refer to Table 6-1. Using a three-month moving average, the forecast sales for periods 4 and 5

are approximately A) 383 and 418. B) 383 and 448. C) 418 and 448. D) 418 and 473. E) 448 and 473.