As customers discover and learn about products, they made purchase decisions that contribute to a company's triple bottom line

Marketing objectives typically include target sales volume, market share, and profits

Indicate whether the statement is true or false

Which of the following describes the projective technique in which the respondent is presented with a stimulus and asked to respond with the first thing that comes to mind?

A) association technique B) completion technique C) construction technique D) expressive technique E) evaluation technique