Buzz marketing involves cultivating opinion leaders and getting them to spread information about a product or service to others in their communities

Organic Designs is a small, successful chain of stores offering stylish clothes made of all-organic materials for infants, toddlers, and young children. Most of the Organic Designs stores are located in urban areas Now Organic Designs is considering using direct marketing to reach potential customers who live outside of the company's existing markets. Which of the following methods of direct marketing would likely be most effective in accomplishing this goal?

A) direct-mail marketing B) m-commerce C) catalog marketing D) infomercials E) telemarketing

The ROMI of a campaign is an example of a(n) ________

A) promotion B) marketing metric C) action plan D) situation analysis E) promotional strategy