Business Buyer decisions can range from routine to incredibly complex, involving only a few or very many decision-makers and buying influences. There are three major types of buying situations that businesses adopt. The modified rebuy buying decision is a situation wherein the buyer modifies product specifications BUT leave prices, terms, and suppliers the same.

Which of the following strategies appeal to investors who place primary emphasis on the storage of value aspects of an investment?

I. buy and hold II. short-term trading III. quality long-term growth IV. consistent dividend record A) I and IV only B) I and III only C) I, II and III only D) I, III and IV only

A firm's ________ describes how a firm will produce a superior return on invested capital

A) value proposition B) revenue model C) market strategy D) competitive advantage