What is the purpose of a purchase funnel? Identify four different stages of the purchase funnel and the marketing objectives associated with each stage
What will be an ideal response?
A purchase funnel is a model of sequential consumer decision making, moving from awareness of a brand to loyalty to that brand. The first stages of the purchase funnel are awareness, familiarity, opinion, and consideration. These stages are associated with the marketing objectives of gaining interest, differentiating a brand, creating value, and building equity. The second stages of the purchase funnel are intention and shopping, which are associated with the marketing objective of articulating a value proposition. The third purchase funnel stage is the actual purchase, which is associated with the marketing objective of delivering on the value proposition. The final purchase funnel stage is loyalty, which is associated with the marketing objectives of establishing trust and building relationships with customers.
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Indicate whether the statement is true or false
Which of the following is an advantage of holding virtual meetings?
A) Whiteboards can be accessed B) Reduced cost C) Agendas are easier to set and follow D) There is greater opportunity for participation E) The venue and time have less of an impact on the success of the meeting