What are the various steps a company can take to improve the quality of its marketing intelligence function?
What will be an ideal response?
The steps are:
1. a company can train and motivate the sales force to spot and report new developments
2. a company can motivate distributors, retailers, and other intermediaries to pass along important intelligence
3. a company can hire external experts (such as mystery shoppers) to collect intelligence
4. a company can network internally and externally
5. a company can set up a customer advisory panel
6. a company can take advantage of government data resources
7. a company can purchase information from outside research firms and vendors
8. a company can use online customer feedback systems to collect competitive intelligence
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Capitalization is:
a. a mathematical process for converting net income into an indication of value b. commonly used in the income approach to value c. the par value of the stock of a corporation plus the face amount of outstanding bonds and loans d. all of the above
Explain in complete terms the nine basic rules of MPR
What will be an ideal response?