_____ occurs when a listener understands a speaker's thoughts and experiences much of what a speaker is feeling, then communicates back to the speaker that he or she is understood

The use of controlled media to influence the actions of targeted publics is ________

A) marketing B) public relations C) advertising D) promotion E) IMC

In most cases, the ideal tweet length is ______ characters.

A. 80 B. 110 C. 140 D. 250