Responses gained through questionnaires using open-ended questions are relatively easy to quantify

Demographic, economic, natural, technological, political, and cultural forces form the ________ of an organization

A) supply chain B) macroenvironment C) marketing intermediary network D) internal environment E) microenvironment

Negative messages about business transactions are designed to

A) confirm the customer's expectations. B) explain how you plan to resolve the situation. C) show the audience that whatever has happened, your company is not at fault. D) let the audience know which of your employees caused the problem. E) show the audience other goods or services your organization can provide.