Explain the concept of implicit prejudice and how it differs from explicit prejudice. Then describe how Implicit Associations Test (IAT) is used by some researchers to measure implicit prejudice. What is a critique of the IAT?

What will be an ideal response?

Answer: A good answer will include the following key points.
? Implicit prejudice includes forms of stereotyping and prejudice that are kept silent, either intentionally or because individuals are unaware of their own prejudices.
? Unlike explicit prejudice, implicit prejudice is not openly demonstrated, which makes measuring it more difficult to measure.
? The IAT measures implicit prejudice by associating images with positive and negative words.
? For example, in one stage participants might be instructed to press one button if they see a White face or a positive word, and the other button if they see a Black face or a negative word.
? In another stage, subjects would be told to press the first button if they see a White face or a negative word and the other button if they see a Black face or a positive word.
? In this example, an increased response time during the Black/positive word stage compared to the Black/negative word stage is believed to indicate implicit prejudice.
? Critiques of the IAT question if the test is really measuring prejudice, or simply knowledge of common stereotypes.