A store emphasizes the wrapping, packaging, and display of its products in its window and online store to attract the attention of its audience. What form of advertising is it using?
a) Point-of-purchase
b) Outdoor
c) Direct mail
d) Broadcast
ANS: a
Communication & Mass Media
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Speaking and writing, both acts of producing messages, are referred to as
A) encoding. B) decoding. C) messaging. D) channeling.
Communication & Mass Media
Your classmate Emilia is continuing a conversation long after class is over. You need to get to your next class, but she is not giving you an opportunity to leave politely. Give some examples of nonverbal behaviors you might use to signal to her that you want to end the conversation.
What will be an ideal response?
Communication & Mass Media