Explain what types of skills are needed for a successful career in PR. Be sure to cite examples of typical PR duties in your response
What will be an ideal response?
Probably highest on the list of PR skills is excellent writing
and oral communication skills. Since PR is all about communication, practitioners
must possess the skills to write for a variety of audiences as well as
communicate orally with the media and other publics. Good organizational skills
are also needed to organize and coordinate people, resources, logistics and
special events. Critical thinking is also useful in order to analyze problems and
opportunities facing the organization or client and to develop creative solutions to
problems. Excellent planning and time management skills are also required to
plan programs and activities, establish and monitor timelines and deadlines.
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Delindus thought that he would be dramatic and impress his public speaking class with his
speech on air pollution. He decided to use mice in a closed jar to illustrate how air pollution is slowly killing human beings. But during the speech, he noticed that audience attention was on the jar of mice, rather than on him as the speaker. What guideline did Delindus ignore, with regard to using visual aids? A) Use animals with caution as visual aids in a speech. B) Do not use dangerous or illegal visual aids. C) Time your visual aids to control your audience?s attention. D) Remember Murphy?s Law.
__________ refers to the relative strength or weakness of someone's ability to speak loudly enough for an audience in a given context
a. Linguistics b. Vocal projection c. Kinesics d. Amplification