Describe the social marketing concept and identify its inherent risk
What will be an ideal response?
The social marketing concept considers the long-term implications of marketing on society, not merely upon consumers. Social marketing is viewed as part of an organization's corporate social responsibility (CSR). The social marketing concept is also an area of question because organizations may embrace CSR in principle, but will use its rhetoric merely to win favor in the eyes of socially aware consumers.
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In a CVP income statement, cost of goods sold is generally
a. completely a variable cost. b. completely a fixed cost. c. neither a variable cost nor a fixed cost. d. partly a variable cost and partly a fixed cost.
Indonesia is the second "I" in the BRIC-IT group of emerging markets
Indicate whether the statement is true or false