A(n) ________ is a tool management uses to assess the potential of a firm's business portfolio. It helps management decide how to allocate resources among the firm's current SBUs

A) SWOT analysis
B) portfolio analysis
C) value chain
D) operational plan
E) compatibility assessment

B

Business

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During the ________ stage of the business buying decision process, total spending for the product is considered

A) request for proposal B) information search C) alternative evaluation D) supplier selection E) product selection

Business

Chronemics is the intentional or unintentional implied meaning of a message

Indicate whether the statement is true or false.

Business