Secondary stakeholders include all of the following except:
A) media.
B) employees.
C) local community groups.
D) nongovernmental organizations.
E) general business community.
B
Business
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Which of the following is the first step in developing an effective integrated communications and promotion program?
A) designing a message B) identifying the target audience C) determining the communication objectives D) collecting feedback E) choosing the media through which to send a message
Business
What is human resource management? What are the six functional areas of HRM?
Indicate whether this statement is true or false.
Business