Being willing to keep an open mind is an important part of

What campaigns will only work if they are based on a platform of ethics?

a) Word-of-mouth campaigns b) Social media campaigns c) Public relations campaigns d) Mass media campaigns

A cosmetics company is launching a new range of perfumes and hires a popular film actress to endorse its product. The company decides to unveil the actress as the company's brand ambassador during an event where she will endorse the perfumes

What kind of event is the company arranging? a) Promotional b) Banquet c) Reception d) Convention