What role does a moderator play in focus group research?

a. interpreting group findings
b. transcribing responses
c. guiding the conversation
d. creating questionnaires

c. guiding the conversation

Communication & Mass Media

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City residents know the local government is facing a budget shortfall. The mayor gives a

speech presenting two options for reducing costs: laying off employees or closing city parks one day per week. He focuses on getting residents to agree that the second plan is best. Which organizational pattern is he using? A. Logical reasons B. Problem-solution C. Progressive-questions D. Comparative Advantages

Communication & Mass Media

__________ distractions are listening disturbances that originate in the physical environment and are perceived by the listener's senses

Fill in the blanks with correct word

Communication & Mass Media