As you prepare visual and audio aids for a meeting, what question should you ask yourself first?

a. "Where can I get them from?"
b. "Does the equipment work?"
c. "Given the requirements of the meeting, what can I use that will be most effective
and productive?"
d. "Given the room setup, can everyone see the aids?"

c

Communication & Mass Media

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Which is an example of cross-channel communication?

a. The marketing manager in Ohio sends a report to the marketing managers at the company’s other four states on how a campaign is performing. b. The marketing manager in Purdue sends a report on the advertising campaign to the sales and finance division managers. c. The financial report on company stock performance goes to the business and financial press. d. The internal newsletter is printed and made available in digital form.

Communication & Mass Media

Chilling effect is the name used to describe ______.

a. a policy to segregate political protestors to avoid violence b. the tendency for unclear government regulations to discourage the exercise of constitutionally protected rights c. the tendency for forceful speakers to shut out alternative views d. the tendency for open debate to move people from sharp disagreement toward consensus

Communication & Mass Media