One of the best ways to track the behavior of a test subject is through
A) surveying.
B) observation.
C) interviewing.
D) metasearch analysis.
E) representative sampling.
Answer: B
Explanation: B) Two common primary research methods are surveys and interviews. Other important primary techniques are observations (including tracking the behavior of website visitors) and experiments such as test marketing.
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According to the text, the Competitive Equality in Banking Act of 1987
A) turned the thrift industry around by providing the necessary funds to close the "zombie S&Ls." B) lowered the cost of bailing out the S&Ls by quickly closing "zombie S&Ls" before they could cause other thrifts to fail. C) failed to provide the funds necessary to close ailing S&Ls, and actually encouraged regulators to continue to pursue regulatory forbearance. D) did both A and B of the above.
Which of the following is LEAST likely the responsibility of a firm's employee relations representative?
A) Advising supervisors and employees on specific employee relations problems B) Balancing the interests of managers, employees, and the firm C) Maintaining total quality management practices D) Developing new fairness policies