What is the problem with the following goal statement for a performance planning interview? "Next year I will decrease product returns."

a) It covers two goals rather than just one.
b) It does not provide a method to measure output, although it clearly could.
c) It is too long instead of being stated succinctly.
d) It is too long instead of being stated succinctly.

ANS: b

Communication & Mass Media

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The term ?blog? is short for ?weblog.?

Indicate whether the statement is true or false

Communication & Mass Media

Getting the most votes on Election Day is the result of how effectively a candidate has done all of the following, EXCEPT:

a. Held town hall meetings b. Crafted and communicated effective messages c. Raised funds d. Conducted research among the electorate

Communication & Mass Media