Payola:
a. is the payment of cash or gifts by disc jockeys or program directors to keep competitors’ recordings off the air.
b. concerns the payment of cash or gifts by recording companies to disc jockeys or program directors in exchange for air play.
c. does not violate FCC rules.
d. is allowed only in certain states.
ANSWER: b
Communication & Mass Media
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What is the longest-running daytime game show on a broadcast network?
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Communication & Mass Media