If a client's web site is informative, there is little reason for an advertising agency to do further research

"It is the responsibility of humans to take care of the planet."

This is an example of a a. belief. b. social trait. c. myth. d. fact.

What do theories do?

a. test the basis of PR strategies b. enable practitioners to validate their tactics c. provide a system of validating PR practices d. provide a framework for decision making in PR