Answer the following statement(s) true (T) or false (F)
1. Hill & Knowlton is credited with initiating the idea of media tours, which the agency first implemented for its largest client, the American Iron and Steel Institute.
2. In response to intense criticism, Burson-Marsteller refused to represent controversial clients like big tobacco companies.
3. Due to numerous incidents of corporate wrongdoing in the 1950s and 1960s, consumers demanded that businesses establish codes of ethics and integrate CSR into standard business practices.
4. As one of the earliest advocates for CSR, Howard Bowen called on businesses to consider how their policies and actions impact society.
5. When determining the effectiveness of public relations campaigns, return on investment is a more quantifiable and defensible measurement than the Advertising Value Equivalency tool.
1. FALSE
2. FALSE
3. FALSE
4. TRUE
5. TRUE
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The element of agency in Burke’s pentad refers to ______.
a. where something happened b. who was involved c. what occurred d. how the act was accomplished