Cutlip, Center, and Broom define ______________

______________ as "the management function that identifies, establishes, and maintains mutually beneficial relationships between an organization and [its] various publics..."

Fill in the blank with correct word

Answer: public relations

Communication & Mass Media

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If Paul's mother was cold and distant during his childhood, his ________ association with the word "mother" is likely to be negative

a. content b. significant c. connotative d. denotative

Communication & Mass Media

In his speech about registering to vote, Dan explains the new legislation that allows voter

registration to coincide with drivers license renewal. He concludes the speech by stating that any person who is not registered should go by several locations that he has listed on the chalkboard and register in time for the next election. Finally, Dan reiterates, ?Everyone please register to vote; it?s your right and your duty as a citizen.? What aspect of effective conclusions has Dan used? A) A personal reference to his own experience B) A challenge to the audience C) An appeal to motivate the audience to respond D) An effective summary of main points in a speech

Communication & Mass Media