Answer the following statement(s) true (T) or false (F)

1. One thing that separates advertising from other forms of media writing is the financial aspect.
2. In advertising, having a known sponsor is not crucial.
3. The Federal Trade Commission oversees much of the advertising law in this country.
4. Advertising law does not require that companies back their claim with information as they attempt to persuade people.
5. When companies refer to something as “miraculous,” “amazing,” or “the best ever,” this is traditionally known as puffery.

1.true
2.false
3.true
4.false
5.true

Communication & Mass Media

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Describe four types of market structures found across the electronic and digital media

What will be an ideal response?

Communication & Mass Media

Andre communicates in a way that is personally effective and socially appropriate; he has a high degree of ________

A) ?communicative competence. B) ?articulation. C) ?cynical. D) ?sincerity. E) ?credibility.

Communication & Mass Media