What is experiential marketing?
What will be an ideal response?
Experiential marketing combines direct marketing, field marketing, and sales promotions into a single consumer experience. It seeks to engage consumers with the brand rather than just give them a sample.
Business
You might also like to view...
Which of the following uses an access point?
A) traditional Wi-Fi B) Wi-Fi Direct C) both A and B D) neither A nor B
Business
Patrick and Allison work at a local car dealership as sales persons and are paid on both salary and commission. What type of pay related motivation is being used?
A) variable-pay program B) internal equity C) external equity D) skill-based plan E) flexible benefits
Business