"Maleness-femaleness" and "masculinity and femininity" —do these terms basically mean the same thing? Discuss and illustrate with sex-typed products
What will be an ideal response?
The issue is gender versus sexuality. Gender differences are biologically determined whereas the subjective feelings of sexuality are socially learned. Culturally, males are often controlled by agentic goals, which stress self-assertion and mastery. Females are taught to value communal goals such as affiliation and cooperative relationships. A person's biological gender (i.e. male or female) does not totally determine if he or she will exhibit sex-typed traits—characteristics usually associated with one sex or the other. A consumer's subjective feelings about his or her sexuality are crucial as well. Unlike maleness and femaleness, masculinity and femininity are not biological characteristics. A behavior that would be considered masculine in one culture may not necessarily be regarded as such in another culture. Also, products are often sex-typed. That is, they take on masculine or feminine attributes and may be stereotypically associated by consumers with one sex. The car, for example, has long been thought of a as a masculine product.
Androgyny refers to the possession of both masculine and feminine traits, although androgyny can also refer to traits that are neutral. Products that are not sex typed are considered to be marketable to androgynous people whose mixture of characteristics allows them to function well in a variety of social situations.
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Government markets consist of government agencies that buy goods and services ________
A) to produce public services B) to resell at a profit C) for further processing D) for personal consumption E) that are generally of poor quality
In most behavior feedback workshops for management development, the primary source of
information about a manager's behavior is: A) observers who record the person's behavior during a simulation B) other managers in the workshop who fill out a checklist C) questionnaires filled out by people with whom the manager works D) observation of a videotape taken of the manager doing regular work