Which of the following is an assertion of ELM?
a. Most messages are processed through the central route.
b. Peripheral route processing is based on reflection.
c. Long-lasting change occurs through the peripheral route.
d. Central route processing is based on active thinking.
d. Central route processing is based on active thinking.
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Lauren presented a speech to acquaint listeners with the National Wildlife
Foundation's Backyard Wildlife Certification, hoping to arouse his listeners' interest and curiosity so they would pursue the topic further. His speech functioned to _____ . A) share ideas B) raise awareness C) articulate alternatives D) dispel misinformation
Greg opened his speech by asking the board members, "Why are manufacturers working so hard today when automation is available?" What type of introduction is Greg using?
A. citing a statistic B. telling a story C. asking a rhetorical question D. quoting someone