________ is not expected in structured processes, nor is it generally appreciated or rewarded, unlike in the case of dynamic processes

Marketers view mobile phones as the next big marketing medium for all of the following reasons EXCEPT ________.

A) More consumers are using their cell phones for text messaging, surfing the Web, and watching videos. B) Unlike telemarketing, mobile phone marketing is initially appealing to most cell phone users. C) Cell phones are very popular with the highly desirable 18-to-34-year-old demographic. D) Cell phone users can respond instantly to time-sensitive offers. E) Most consumers always have their cell phones with them.

Which one of the following statements related to unexpected returns is correct?

A. All announcements by a firm affect that firm's unexpected returns. B. Unexpected returns over time have a negative effect on the total return of a firm. C. Unexpected returns are relatively predictable in the short-term. D. Unexpected returns generally cause the actual return to vary significantly from the expected return over the long-term. E. Unexpected returns can be either positive or negative in the short term but tend to be zero over the long-term.