The concept of “weighted volume” is used in for which one of the following?

a. setting benchmark standards for data
b. adjusting for differences during data comparisons
c. setting a threshold for campaign effectiveness
d. establishing which media platform was most influential during a campaign

b. adjusting for differences during data comparisons

Communication & Mass Media

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Conversation orientation reflects the degree to which

a. Family climate encourages/discourages communication about different topics b. Family members talk to their friends on a daily basis c. Family interaction is stressful and unpleasant d. Family interaction is affectionate and emotional e. Family members have similar beliefs and values

Communication & Mass Media

When a married couple exhibits destructive communication behaviors during conflict, their children later demonstrate pick up these same behaviors because __________.

A. children learn through observation B. children learn through interaction C. children learn through an all-encompassing process D. children learn through direct instruction

Communication & Mass Media