The Bible recognizes that an inseparable connection exists between word of mouth and reputation

Marketers would be most likely to use which of the following types of information to predict market growth?

A) positioning B) company weaknesses C) company strengths D) demographics E) marketing mix

Microsoft's gaming console is marketed to the gaming community predominantly composed of

teenagers and college kids. Nintendo's gaming console, however, is intended for use by entire families, from grandparents to school-going children. Therefore, Nintendo and Microsoft are said to belong to different ________. A) markets B) categories C) standards D) industries