Social media postings, wikis, customer reviews, and blogs are all examples of user-generated content

Organizational buying behavior ________ the consumer purchase decision process.

establishes the basis for is completely identical to is similar to follows in time after

In a ________, two or more companies at the same channel level join together to develop a new marketing opportunity

A) franchise B) corporate VMS C) horizontal marketing system D) multiple distribution system E) conventional marketing system