________ are the major marketing factors in the sale of most manufactured materials and parts
A) Branding and advertising
B) Price and service
C) Sales promotion and advertising
D) Branding and packaging
E) Public relations and brand management
B
Business
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Identifying which three items allow an organization to determine where it is at the present time, as it begins to set a strategic direction?
A. Competencies B. Competitors C. Culture D. Customers
Business
Children are difficult subjects for market researchers because they have poor recall and often do not understand the questions they are asked. This brings into question the ________ of the survey
A) flexibility B) sampling C) responsiveness D) reliability E) representativeness
Business