Which of the following is an advantage of using social media for public relations?

a. can provide effective one-way communication with consumers
b. can rely on positive reviews by citizen journalists
c. can ensure the corporate message only gets to a targeted audience
d. can speak directly to a targeted audience without alterations by a media gatekeeper

d. can speak directly to a targeted audience without alterations by a media gatekeeper

Communication & Mass Media

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Among the Internet issues that a practitioner should consider is/are

A) the accuracy of research B) an online generation gap C) the Internet is a form of passive communication D) All of the above E) None of the above

Communication & Mass Media

Who invented the first functional motion picture camera?

a. Thomas Edison b. The Lumière brothers c. Edwin S. Porter d. D.W. Griffith

Communication & Mass Media