A firm's branding strategy is also called the brand architecture
Indicate whether the statement is true or false
Ans: True
Business
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For diversified firms, horizontal relatedness refers to the relatedness between _____.
A. business units B. value chains C. departments D. managers
Business
In the context of resources and core capabilities, the tangible assets of an organization include
A. patents. B. real estate. C. company reputation. D. technical knowledge. E. learning and experience.
Business