As a general rule, each frame of a banner ad should have:

Recognizing that we cannot be inside someone else's head to understand them is the basis for which communication concept?

a. application of meaning b. open systems c. simultaneously senders and receivers d. symbolic interpretation of another

Examining the correlation between an audience’s perception of what’s important and media coverage of those issues is the focus of

a. uses and gratifications. b. cultivation theory. c. agenda-setting capacity. d. linear model research.