Which of the following is true about shopping bots?

a. They encourage a more creative use of advertising.
b. They create opportunities for prestige pricing.
c. They search the Web for the best price for a product.
d. They create inelastic demand.

ANSWER: c

A shopping bot is a program that searches the Web for the best price for a particular item that one wishes to purchase. Shopping bots theoretically give pricing power to consumers.