Most ________ is brief, straightforward, and informative, providing critical information about styles, sizes, and prices of merchandise

A) direct-response copy
B) newspaper advertising copy
C) directory advertising copy
D) news release copy
E) outdoor advertising

B

Business

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According to the text, the self-absorption criterion is probably the biggest cause of international business blunders.

a. true b. false

Business

ING Direct could be called the fast-food model of consumer banking because it is about as no-frills as it gets

Indicate whether the statement is true or false

Business