Salespeople who can develop a sales proposal that contains specific information about the return on investment are more likely to get a favorable response from key decision makers

The product positioning strategy based on value or prestige is the positioning approach of:

A) product attributes B) competitors C) use or application D) price-quality relationship

Which of the following is the most logical budget-setting method?

A) percentage-of-sales method B) affordable method C) competitive-parity method D) objective-and-task method E) push method