Explain how effective implementation of marketing-mix models can improve the efficiency of marketing funds allocated across different media
What will be an ideal response?
A marketing-mix model takes performance data such as scanner data and margins and overlays it with marketing events, such as the launch of a new radio advertisement or a direct mailing. Changes in performance data are tracked in comparison to baseline data, and costs for specific marketing-mix elements are factored into the analysis. A software package processes the variables to show how to maximize marketing-mix elements in respect to particular financial outcomes, resulting in an optimized marketing plan.
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Holding Period Return: George Wilson purchased Bright Light Industries common stock for $47.50 on January 31, 2010. The firm paid dividends of $1.10 during the last 12 months. George sold the stock today (January 30, 2011) for $54.00. What is George's holding period return? Round off the nearest 0.01%.
A) 16.00% B) 14.35% C) 11.28% D) 19.60%
What is a reserve price auction?
(a) The seller sets the lowest acceptable amount he will accept for the item and the buyers bid on it. (b) The seller sets an amount for the lowest possible bid on the item, and the buyers bid on it. (c) The buyer sets a price as sellers compete to match or even beat it. (d) The seller sells the item to the auction service, which then auctions the item off.