A Federal Reserve decision to purchase dollars by selling foreign assets in the foreign exchange market has the same effect as an open market ________ of bonds to ________ the monetary base and the money supply

To measure the effectiveness of advertising as a promotional tool, the sport marketer should evalute impact on sales, image, and consumer awareness.

a. true b. false

The set of brands a person will not consider due to negative feelings is the:

A) inept set B) inert set C) negative set D) evoked set