What is the cardinal rule for public relations practitioners?
A) to never, ever lie
B) don't get caught
C) spin the issue to sway public opinion
D) be mindful of how your words can sway the public
A
Business
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A retailer found that inventory shrinkage rates varied greatly by department, as well as by merchandise item within departments. The retailer should consider using _____
a. in-store cameras b. point-of-sale computers c. electronic article surveillance d. burglar alarms
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Personnel in a retail chain are specialists overseeing either buying or selling. This firm has a _____ philosophy
a. decentralized b. centralized c. merchandising d. buying
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