While developing an effective integrated communication, once the target audience has been defined, marketers must do all these steps EXCEPT ________
A) determine the desired response
B) collect feedback
C) choose the media through which to send a message
D) identify potential distractions
E) design a message
D
You might also like to view...
Martha is walking along a street with her son when he is hit by a passing car just as he steps off the pavement. He dies in his mother's arms, leaving her traumatized
The court hearing the case rules that Martha's son was "not responsible for the accident." Martha can sue the person who killed her son to recover damages for ________. A) tort of outrage B) breach of duty of care C) negligent infliction of emotional distress D) transfer of intent
In the communication process, the sender
a. does not select the channel for the message b. selects verbal symbols c. does not select nonverbal symbols d. should not use audience analysis