What is the effect of MPR on both personal selling and direct marketing?
A) MPR invests heavily in national broadcast advertising.
B) MPR creates an excessive amount of unsolicited e-mail messages.
C) MPR emphasizes short-term relationships with consumers.
D) MPR generates awareness and fosters consumer need.
E) MPR involves aggressive sales techniques.
D
Business
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The distinguishing feature of the true experimental designs, as compared to preexperimental designs, is lack of randomization
Indicate whether the statement is true or false
Business
The advantage of using the extra dividend policy is that ________
A) a firm can avoid giving false hopes to shareholders B) if a firm's earnings drop, so does the dividend payment C) the extra dividend may become a regular event D) cyclical shifts in earnings may be avoided
Business