Soft drinks are an example of a bulky product whose widespread availability is an important aspect of an effective marketing strategy

Research reported in the Harvard Business Review indicates that it is very difficult to build customer loyalty if a firm is selling only the ________ product

A) generic B) expected C) potential D) value-added E) sales

The ________ consists of brands the consumer excludes from the purchase consideration because they are felt to be unacceptable

A) inert set B) inept set C) emotional set D) independent set E) evoked set