Advertising is firmly a part of the communication mix, at least as far as publics are concerned

What is the preliminary consideration before an organization builds a website?

a) Understanding potential customers and their specific requirements b) Taking the feedback from the public c) Focusing on organizational objectives and goals d) Taking the help of public relations on the formation of content

__________, or emotion, is an appeal used by some humane societies who show graphic pictures of animal abuse and neglect to evoke sadness and anger, prompting audience members to act

Fill in the blanks with correct word