A sales presentation

a. is always persuasive.
b. combines the strategies and skills of informative and
persuasive presentations.
c. is primarily informative.
d. combines the strategies of a persuasive and entertaining
presentation.
e. combines the strategies of persuasive speaking with
manuscript delivery.

b

Communication & Mass Media

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The tradition of an independent press in America was established in 1721 through defiance of British control by:

a. Benjamin Franklin. b. John Peter Zenger. c. John Campbell. d. James Franklin.

Communication & Mass Media

A show with weak ratings will be retained on the network schedule

a. if it cost a large amount to produce. b. if it is critically acclaimed. c. if the profit margin is high. d. if the network feels it needs to get its investment back.

Communication & Mass Media