Objective and subjective product criteria are developed during the ________ stage of the purchase decision process so that the decision can be made in the next stage.

The _____ structure is the most extensive of the usually adopted organizational structures, and is becoming increasingly popular with companies as they reorganize for global competition.

A. global product division B. geographical division C. hierarchical D. pyramid E. matrix

Data should be coded in a lean way in order to avoid retaining much detail

Indicate whether the statement is true or false