Which of the following BEST describes a target market for a nonprofit organization?
a. It is best defined geographically, to include the area served.
b. It needs to be defined as the "community" in general in order to reach all potential targets.
c. It may include many apathetic or strongly opposed targets.
d. It is best defined as the potential donors because their funds will ensure the survival of the organization.
Ans: c. It may include many apathetic or strongly opposed targets.
You might also like to view...
Which of the following is an approach to message reinforcement that maintains awareness, reduces copy wear-out, and is cost-efficient?
A) benchmarking B) bundling C) pulsing D) cobranding E) brand encoding
Being "good with people" is often the first thing many associate with public relations, but how important is it on the list of eleven common tasks in public relations practice?
A. Most important (1 of 11) D. Least important (11 of 11) B. In the top third (4 of 11) E. Not important at all C. About in the middle (6 of 11)