Provide a specific example of an order winner that has evolved into an order qualifier. Then provide a specific example of an order qualifier that has remained an order qualifier for many years and remains one to this day

Which situation do you think is more natural, the eventual conversion from winner to qualifier or the static status of "once an order winner, always an order winner"? Justify your conclusions.
What will be an ideal response?

Answer: Answers and examples will vary. One theory that speaks to this question is the Kano model, which uses the terms must-be quality and attractive quality in roughly the same way as the terms order qualifiers and order winners are used in this text (the Kano model does not appear in this text). The Kano model argues that there is a gradual conversion of winners to qualifiers. Students might also note that the nature of competition and advances in technology make this progression from winner to qualifier a very natural occurrence.